1. A celebrity endorsement is when a celebrity or a well-known person is paid to promote a product on a TV commercial.2. Do you think commercials that have a celebrity endorser are more appealing than those without?3. Two products are similar. One is endorsed by a celebrity, the other is not. Which one would you prefer?4. Do you think a commercial with a celebrity endorser is more effective than one without?
celebrity endorsement明星代言這樣子的制度 = celebrity endorsement廣告代言的明星 = celebrity endorserThis phone is endorsed by a celebrity. = 這支手機被明星代言